A Free Tool To Choose The Best Keywords for SEO and my Million Dollar Keyword Advice
Choosing the best keywords for your web site to focus on is an important step in search engine optimization (SEO). There are a lot of tools out there to help you do that. I’ll tell you about a good free keyword traffic tool that you can use today.
First, let me say that there is a whole lot more to web marketing than the spray and pray approach. You an trick 10,000,000 people a day into coming to your web site, but to what end. You need very targeted traffic that is interested in your offer.
However, there is something to be said for high volume targeted traffic. The first step is in choosing keywords. WARNING: You may have to do some research.
The ideal set of keywords are terms that your target audience (people who would actually purchase your offer) are searching on. Also, you want a lot of searches, and little competition.
You’d really like your page to show up at the top of the search engine results, it’s more likely to get clicked.
Here’s my million dollar advice for choosing keywords:
As a general rule in marketing, people are looking for a solution to a problem. They don’t always know what the solution is, but they sure do know what the problem is.
Pretend for a moment that you have scratched eyeglasses. You will probably search on the term “scratched eyeglasses” and not “polymer crystallized silicate substrate repair kit”.
Rule: Choose keywords that are related to the problem that your offer solves.
Here’s the research: ask your customer base what they would Google if they had the problem your offer was designed to fix. You might be incredibly surprised to find good keywords that none of your competitors are using.
I mention Google, because right now about 43% of all web searches are done on Google. Google has also become fairly genericized into a verb so people understand what it means to “Google” something.
Gather a list of keywords, the more the better. Now, here comes the free tool part.
You can compare searches on keywords at Google here:
http://www.google.com/trends?hl=en
Once you have your list of high-traffic keywords, enter them one at a time in the main Google search page. Look at how many results are returned and how many of them are your competition.
High traffic + Low number of results returned + Low number of competitors = great keyword candidate.
You will have to do some other optimizations to try to land in the top slots for those keywords.
