Why Rich Internet Applications Are a Good Investment
When properly conceived, architected, and executed - RIAs can engage your users, build your brand, and drive your technology ROI.
How does this business transformation happen?
With RIA technology properly applied your business can:
Create a more engaging experience for your customers - building a larger and more active customer base
Add stickiness to your site - keeping customers from going to your competition
Build your brand - adding bankable value to your most important asset
Use and re-use web services - getting a higher return on your technology investment
Add new features to your web site - turning your site into larger profit center
RIA technology includes front-end tech such as Flash, Flex, Silverlight and Ajax combined with a smart back end.
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