LinkedIn Way More Popular Than Wikipedia (According to Google)
A new tool from Google, Google web trends, allows people to check out the trends in web site popularity. Google web trends allows users to even compare web sites side by side. This is how I saw that LinkedIn was getting way more traffic than Wikipedia.
The site uses Google’s data which is extremely extensive, making its data probably more accurate than Alexa’s - the top competitor for this data.
I don’t know their exact formula for determining popularity, but it probably has to do with unique visitors and pages visited.
If you think about how people use the different sites, this makes sense. I use LinkedIn extensively for business networking (Go here to connect to me there). I go there daily and probably click through 5-20 different pages to do what I need to.
With Wikipedia, I tend to go there for a single purpose and probably don’t visit more than 2-3 pages at a time. I definitely don’t go there every day.
What LinkedIn has done has created a compelling Web 2.0 experience with a tremendous amount of “stickiness”.
